In the 21st century, it is absolutely necessary for any company or business to have a presence on the web: either with a page or on social networks. Having the right IT team and a marketing department that supports that digital presence is also an essential requirement.
There are tools and software that can be adapted to the needs of each company, especially medium-sized companies, which do not have a large budget but need adequate technology for their long-term goals and projects.
We are going to review the tools and software that are best for medium-sized companies and can be used to make the company grow.
Top 10 tools and software for medium businesses
HubSpot
HubSpot is a CRM platform that provides businesses with the tools and integrations they need to automate marketing, sales, and content management processes, and enhance the customer service experience. Specialized marketing software allows you to create strategies to increase page traffic, convert leads and boost ROI.
It also has customer service software to help you connect with customers, exceed expectations, and turn them into advocates that grow your business.
Buffer
The ideal tool to manage all the social networks of your company. Buffer helps you build an audience organically. They describe themselves as “a values-driven company that provides affordable and intuitive marketing tools for ambitious individuals and teams.”
With Buffer you can manage all social networks from a single site, offering the possibility of programming and scheduling publications according to the needs of the marketing team to achieve greater engagement with the company's target audience.
As they say on their official website: Buffer allows you to: analyze, publish, engage and celebrate once you have obtained the clients and leads that you had as a goal within the advertising and marketing plan.
Slack
Slack is the collaboration hub that brings together the right people, information, and tools to get work done. From Fortune 100 companies to corner markets, millions of people around the world use Slack to connect their teams, unify their systems, and drive their business.
In simple words, Slack is a messaging program that is designed to be used among the collaborators of a company, ideal for these times of remote work. It was developed by the American company Slack Technologies and is currently owned by Salesforce.
Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging.
Flock
The cloud-based tool that could solve team communication problems. Flock offers its users video and audio calls, screen sharing, and conventional text chat and can also be integrated with other business applications. It is ideal for companies of all sizes.
Collaboration tools include: tagging colleagues in comments and to-do lists, uploading documents, images, and videos, setting reminders and due dates, email alerts, and more. Any user can create a task, set reminders, and search for a specific comment.
Trello
Trello is the visual tool that allows a company team to manage any type of project, workflow, or task tracking. Users can add files, checklists, or even automation. The opportunity to customize everything makes the workflow between the team more effective.
One of the main features of Trello is its boards. Whatever the project or process, boards keep tasks organized and work moving forward. At a glance, users can see everything from "things to do" to "oh yeah, we did it!"
Station
Station is the first open-source smart browser for busy people. One place for all your web applications. This is a useful tool that combines all services in a single window, handling single notifications as well.
Ideal for work teams that must manage several tabs in a browser at the same time, for example, five different spreadsheets, Trello, and other services, making it very difficult to find what you are looking for specifically. With Station, available on Mac and Windows, getting the document will now be easier.
Mautic
Mautic is an open source software that acts as a marketing integration platform that gives Community Managers and marketers a better marketing tool to make deeper and more meaningful connections with their customers.
Through the Mautic platform, users can access a higher level of marketing integration coupled with audience intelligence, allowing marketers to personalize the customer experience through customizable email campaigns, unique jobs and customizable landing pages, all while tracking every activity.
This software platform gives marketing teams the opportunity to automate their strategies, making it easy to attract and nurture your prospects and customers by managing their unique profiles, monitoring every interaction, managing communication systems, and even keeping statistics on the results obtained from these efforts.
WordPress
WordPress is an open-source website builder that is easy to use and does not require any in-depth knowledge of coding or programming. This comprehensive platform is written in PHP, a scripting language used specifically for web development. WordPress has the platform and tools to power all kinds of media, especially blogs and standard websites.
Since this CMS has a GPlv2 licensed system, everyone can access and edit the software for free. WordPress makes building a website easy and fun, even for non-software developers.
Zoom
The tool for video calls and video conferences has positioned itself as the favorite of companies during the pandemic. Zoom is one of the most popular small business video conferencing apps on the market. Its free plan lets you host unlimited one-on-one meetings or group meetings of up to one hundred participants with a forty-minute limit, and includes screen sharing capabilities.
Asana
An essential tool for all small and medium-sized companies and their teams, offering the possibility of staying focused on goals, projects, and daily tasks to accomplish and continue growing.
The ability to view all your projects in calendar view, list view, or board view, and assign tasks with due dates to multiple stakeholders is one of the features Asana is needed for your business. Asana's aesthetically pleasing user interface and versatility are some of the reasons why it's one of the most popular project management tools on the market.
These are just some of the tools that you can use in your company to increase its effectiveness and improve its presence on networks. Rootstack can help you apply the one you need and that best suits your projects, contact us, and let's start growing together.
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