Challenge
The digital context has led all companies to move their businesses to the Internet, expanding their reach and increasing sales. In the case of our client, it did not have e-commerce, which is why the company turned to Rootstack to develop its first online store and modernize its business model.
Our solutions
Rootstack software engineers and developers built powerful and functional e-commerce using Odoo, one of the most popular ERP platforms of the moment due to its efficient applications, flexibility, and scalability as it is an open-source system.
Many companies use Odoo only to manage their internal processes, but there are many ways to develop an online store using the Odoo e-commerce module.
- You can do the development of e-commerce from scratch, with a framework such as Laravel, Symphony, Angular, or any other that can be integrated with Odoo and take from this ERP the products that this website will show online.
- Another way is to create the virtual store on a platform totally oriented to e-commerce such as WordPress, Shopify, Magento and then integrate with the Odoo module.
- Finally, the option we used in this project was this: we used the Odoo e-commerce module that is available within the platform to create a versatile online store with many functionalities that provide great performance to the website.
Benefits of the Odoo e-commerce module
It allows us to create personalized designs and thanks to that we build unique e-commerce for our client, fully adjusted to their needs and what they had in mind for their platform.
- Editing the product pages is simple, being a user-friendly platform.
- You can adjust the e-commerce layout by dragging and dropping modules.
- As this e-commerce module resides in Odoo, it is also connected to all the information of the company in terms of inventory and sales, making this online store much more efficient.
- It boosts cross-selling thanks to its marketing tools: it allows you to automatically recommend products to users based on their buying habits.
- Its payment platform is wide and flexible, accepting clients with Paypal, Ingenico, Stripe, PayUmoney, among other services.
E-commerce functionalities for our client
Using Odoo's e-commerce module, our A + talent team from Rootstack was able to create a modern and fast platform, with responsive design and easy navigation, which showed users a fairly complete catalog of products, offering an excellent user experience.
Order tracking
The user can view the status of the active order.
Loyalty points
The customer accumulates loyalty points, can buy with them and update the points with each purchase.
Show suggested products based on purchases
Shows offers to e-commerce users based on their previous purchases.
One day deals
You can set up one-day offers for the products.
Customer review
Users can review the products they have purchased.
Configuration of advertising banners
Allows you to customize the advertising banners.
Handling deliveries
It connects with the courier providers that deliver the orders.
Filters
All products can be filtered not only by category but by brand and price range.
Integration with Odoo ERP applications
Having created this online store with the Odoo e-commerce module was a tremendous advantage as it can connect with the marketing module to create effective email campaigns for customers. Likewise, by being integrated into the sales and blogging module, you can create effective strategies to increase the exposure of your company's products on the Internet.
At Rootstack, we don't stop until we create powerful e-commerce platforms with unmatched performance. And that is what we achieved with MedPharma. Do you need modern and flexible e-commerce? We can help you!
