The internet is full of innumerable types of websites: from IT and government organizations to pages dedicated to the sale of objects or services. When a business or company thinks of opening a website, this may not be what I need but a web portal, but what is the difference between the two?
What is a web portal
A web portal is a web-based platform that collects information from various sources into a single access interface. The main difference between a website and a web portal is that the latter provide a single point of access with one login experience.
To enter a website, the visitor does not need to enter their data or enter a password. An example of a web portal are the pages of social networks such as Facebook and Instagram, a government portal to carry out official procedures, the page of a university or educational institution, the page of a bank and all those who request to register data to enter.
Benefits of a web portal for a company
A web portal can offer several benefits for a company, including:
- Enhanced Communication: A web portal can provide a central platform for communication between a business and its employees, customers, suppliers, and partners. It can facilitate the exchange of information and ideas, allowing faster and more efficient communication.
- Increased efficiency: Web portals can automate many tasks, reducing the workload on employees and freeing up their time for more important tasks. For example, customers can use self-service features to place orders, view invoices, and track shipments, while employees can use the portal to access company resources and collaborate with colleagues.
- Better customer service: A web portal can provide customers with 24/7 access to information and services, enhancing their experience with the business. You can also provide customers with a personalized experience, allowing them to personalize their preferences and receive targeted recommendations.
- Cost savings: By automating tasks and improving efficiency, a web portal can help reduce costs for a business. For example, self-service features can reduce the need for customer service staff, while automated workflows can reduce the need for manual intervention in business processes.
- Increased Revenue: By improving customer service and providing a personalized experience, a web portal can help increase customer loyalty and drive revenue growth. You can also provide new sources of revenue, such as offering premium services or providing a marketplace for third-party products and services.
Overall, a web portal can help a business streamline its operations, improve communication and collaboration, and enhance the customer experience, leading to greater efficiency, cost savings, and revenue growth.
Types of web portals
A web portal can be defined in various types based on the solutions it provides to its creators. Let's look at some of the most popular:
- Corporate portal
This is a type of web portal for use within the company or organization, through which information is provided to employees, customers and partners. This portal is used for the training of internal personnel and the participation of the team, and where all the processes and interfaces necessary for the day-to-day business of the company will be included.
- Educational portals
An educational web portal, in addition to containing an extensive library of documents focused on teaching, allows a personalized experience for each user. Here, the student can access all the information regarding his career, in addition to seeing the current status of the current semester or year, having information about his grades and activities in the educational institution that are of interest to him.
- Information portal
This type of web portal provides a type of specialized and attractive information for users. An example of this type of web portal is a subscription news portal, such as The New Yorker, which contains information, culture, books, and technology news sections, but also has special articles that achieve high daily traffic.
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