This blog is a second part to our previous blog about mobile app development and software outsourcing, which you can check out here if you still haven’t read it, and then continue with this one.
In our previous blog, we took a look at how mobile development has grown over the years, the reasons why it has become so incredibly popular and why software developers should pay attention to this trend.
Mobile app development services has become so important during this 2018, than it is even considered as one of the software outsourcing trends that will continue during the upcoming year.
But today, instead of talking about why mobile apps are so important for software engineers, we’re going to take on this matter from another point of view: yours, and how it can benefit your company.
Top reasons why you need a mobile application
The use of smartphones keeps growing every year, and so companies are pushed to create mobile applications that can keep up with this trend, and contribute to creating an omnichannel marketing strategy.
That being said here are the five main reasons why your business needs a mobile application right now:
1: It helps you create an omnichannel experience
We have talked about what omnichannel is and the importance of this marketing strategy in a previous blog, which you can read here. In that blog, we mention how companies need to strive for a marketing strategy that gives the customer a complete, continuous experience.
Through a marketing strategy that includes a mobile app you can take the multi-channel experience to a whole new level. Creating a way more complete, integrated content strategy that centers around what the customer really needs.
Having a mobile app for your company helps YOU achieve an omnichannel marketing strategy in which the customer gets the best from all of your platforms, and keeps connected to your services 24/7, no matter where they are.
2: It helps you increase your company’s sales
A mobile application be one of your biggest marketing strategies to increase your sales and generate more profit. By offering different discounts codes, limited promotions to those who download the app and special sales, you can significantly increase your sales, while promoting your brand recognition (which we will discuss later)
Attracting future customers to download your mobile application by offering exclusive promo and discounts only available via this platform can and will increase your sales. Take a look at the strategy companies like Burger King and McDonald’s are doing with their mobile apps, for example.
A mobile app can be the gateway to connect your public with exclusive information, yes, but also it can be used as a powerful tool to increase your sales almost instantly.
3: Increase brand recognition
Resourcing to mobile app services for your company can significantly increase brand awareness and brand recognition. A mobile app is whatever you what it to be, and it can help define YOU your company images to the world.
The features and characteristics your mobile app has should cater for your client’s interest and necessities, making them wanting to use and interact with the mobile app on a frequent basis.
4: Expand your marketing campaigns
We all know online marketing is the biggest type of marketing currently being used, and a mobile application can help you expand your marketing campaigns to reach even a bigger audience.
Send notifications directly to your client’s hands, let them know what special content they will be gaining access to, use your mobile app as a publicity platform and keep them involved every day.
5: Improve customer experience
Last, but definitely not least, your mobile application should contribute to the overall customer experience. Make sure your app adds something to the table and actually serves a purpose. You own a store? Make sure your clients can purchase directly from your app. You are a bank institution? Give your clients a way to contact your help team directly through the app. You own a food chain restaurant? Let your clients book a table or order directly through the app.
The idea is for you to enhance their experience in a way they feel attract to interact more with you and actually engage with your company or brand.
Mobile app development is a necessity for any company or brand that is looking to grow during the upcoming year, if you’re one of them, please contact us and let us help YOU get the mobile app you deserve and need.
