Marketing automation connects and handles all of your marketing resources so that different departments, particularly marketing and sales, can manage different processes and campaigns.
Marketing Automation
Marketing automation is the use of software to automate repetitive marketing tasks.
Mautic is an open-source marketing automation platform designed to help businesses manage their marketing campaigns.
Predictive analytics is a branch of data analysis that uses historical data, machine learning, and statistical algorithms to make predictions about future events and behavior.
The definition includes the key to leveraging data analytics in marketing: process automation. The tools can be configured, integrated with campaigns, and thus provide more detailed filters for the following adverts.
In a constant lookout for improving communication and interactions, chatbots are becoming more and more popular as a solution.
Chatbot solutions work as intelligent assistants that help enhance customer support and client interaction, they can be implemented into websites, mobile apps, and software and are a way to have customer support available 24/7 without the expense of having an actual rotative team.
With Mautic it is possible that we integrate our own variables into the system to ensure that the communication will be assertive and correct.
As a new approach to customers assuring their loyalty, you will be able to implement digital tools tailored to your business by improving brand positioning.