Marketing automation connects and handles all of your marketing resources so that different departments, particularly marketing and sales, can manage different processes and campaigns.
Predictive analytics is a branch of data analysis that uses historical data, machine learning, and statistical algorithms to make predictions about future events and behavior.
The definition includes the key to leveraging data analytics in marketing: process automation. The tools can be configured, integrated with campaigns, and thus provide more detailed filters for the following adverts.
As a new approach to customers assuring their loyalty, you will be able to implement digital tools tailored to your business by improving brand positioning.