Introduction
Having a presence in digital or e-commerce stores is vital for any type of company, especially those that are dedicated to retail sales. Nowadays, when there are multiple channels to offer products, it can be a headache to keep track of all of them.
With a Product Information Management, or PIN, tool, this is made quite simple. This is precisely what tools like Akeneo and Yuju offer for modern businesses.
In the following whitepaper we will describe how these tools are used, and the benefits they bring to companies of any size, and we will also talk about a success story where both were combined to improve the presence of a technology product company in different sales channels.
