Rootstack Solution
Rootstack designed and developed a custom e-commerce platform for a retail company in Panama, aiming to connect local photographers with a broader audience and foster appreciation for their work. The portal was not only focused on selling photographs but also on delivering an optimized user experience tailored to the local market.
The solution featured an attractive visual design that reflected the brand’s identity, advanced content management tools for organizing artistic portfolios, and robust e-commerce functionality enabling users to easily browse products, add them to the cart, and complete secure transactions.
Additionally, Rootstack incorporated elements to enhance brand presence, such as featured sections for promoting photographers and special offers, while adapting the portal’s design to ensure seamless navigation across mobile and desktop devices.
Key Project Objectives
The project aimed to:
- Design a platform enabling seamless navigation, browsing, and purchasing of photographs.
- Adapt an existing portal from another market to the Panamanian context, maintaining visual and functional consistency.
- Provide tools for photographers to manage their portfolios and promote their work.
Project Development
Rootstack began with consultation meetings to define requirements alongside the client, refining details such as portal sections, colors, and design inspired by similar platforms. Key features implemented included:
- Photographer portfolios with descriptions, print options, and thematic organization.
- E-commerce functionality: shopping cart, secure checkout process, and order management.
- Optimized navigation for multiple devices and advanced search capabilities.
- Promotional elements to highlight featured artists and special offers.
Technologies
Drupal and Drupal Commerce were used, selected for their stability, large community support, and the development team's prior experience with these technologies.
Methodology
The Agile methodology was applied, enabling flexibility in development, iterative deliveries, and consistent alignment with client objectives.
