The streaming and online video market has grown exponentially in recent years, driven by the demand for on-demand content, the expansion of internet access, and the proliferation of mobile devices.
A clear example of this growth is the rise of e-sports streaming platforms, where millions of users follow international competitions live.
Technology companies like Rootstack can contribute their experience in developing solutions for this expanding industry, leveraging their in-depth market knowledge.
Below, we explore some of the most striking statistics in this sector.
Important statistics in the streaming industry
Statista
- Global streaming market revenue is projected to reach US$144.6 million in 2025.
- By 2029, the number of users in this market is expected to reach 770.5 million.
- Streaming platforms are becoming the main revenue drivers for eSports and competitive gaming content.
Source: https://www.statista.com/outlook/amo/esports/streaming/worldwide
Global Live Streaming Market Report
- Main market players
Amazon, Google LLC, Facebook Inc., Instagram Inc., Microsoft Corporation, Twitch Interactive Inc., Huya Inc., IBM Corporation, AfreecaTV, and more.
- Growth by Region
Asia-Pacific led the market in 2022.
North America will be the fastest-growing region in the coming years.
- Growth Drivers
Rising mobile device penetration and expanding internet users are driving the industry.
Insivia
- Viewers retain 95% of a message when watching a video, compared to only 10% when reading a text message.
Source: https://www.insivia.com/video-marketing-statistics-you-must-know-in-2025/
CXL
- On average, people watch 16 hours of online video per week, a 52% increase over the past two years.
Source: https://cxl.com/blog/optimize-videos/
Design Hack
- 68% of consumers prefer watching videos to learn about new products or services, rather than reading articles, infographics, or ebooks.
Source: https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
The streaming and video industry continues to grow at an accelerated pace, driven by technology, connectivity, and the demand for digital content.
Companies like Rootstack, with experience developing solutions for streaming platforms, can leverage this market knowledge to offer products and services that align with the industry's current and future needs.
In a world where video content dominates user attention, having innovative solutions is key to success.
