Mobile applications have led to a radical transformation in the way people communicate and carry out their daily activities. From making bank transfers to purchasing clothes and medications, these applications have become essential tools for the efficient management of daily tasks.
They facilitate social interaction, simplify business transactions and offer access to essential services, such as medical consultations, through digital platforms. This change has redefined convenience and accessibility, allowing users to carry out various activities with just a few clicks on their mobile devices.
In this highly digitalized context, the need for many companies to catch up and create their own mobile applications is evident, to meet the expectations of their customers and expand their businesses to other borders and markets.
Growth of the mobile application market in recent years
To give you an idea of the growth of the mobile application market, look at these data from Statista: in 2016, 140 billion application downloads were recorded worldwide. In 2022, that number rose to 255 billion downloads. The expansion was total and only continues to increase every day.
“Mobile apps are projected to generate more than US$613 billion in revenue in 2025, with mobile gaming accounting for the largest share of revenue among all app categories. In 2020, games and videos represented the largest shares of the mobile content market of the year”, Statista added in their report.
“The electronic publishing and education sectors still saw a limited market for their mobile content, despite the increase in application use caused by the COVID-19 pandemic that disrupted regular school system environments”, they added.
The time users spend using mobile applications has also increased. In 2022, daily mobile app usage among Indonesian mobile users increased by 4% compared to the previous year, reaching a total of five hours and 39 minutes.
Brazil took second place in the world ranking for highest daily application usage, with users spending 5.19 hours a day on mobile applications. Meanwhile, Germany and China ranked last, with users in these countries spending 3.36 hours and 3.33 hours per day on apps, respectively.
Importance of mobile applications in the growth of your business
Mobile app development can be instrumental in growing a business for several key reasons. Here we highlight some of the most important reasons:
Improved accessibility
A mobile app gives users instant access to a company's products or services from their mobile devices anytime, anywhere. This improves convenience and accessibility, which can translate into increased engagement and sales.
Customer loyalty
Mobile apps offer an effective platform to build and maintain strong customer relationships. Through features like loyalty programs, personalized notifications, and exclusive offers, businesses can build customer loyalty and maintain constant connection.
“With an app, companies can reach a broader target audience. An app can make people more aware of your business and make it easier for them to find and use your products or services. You don't need to be limited by physical location; Now you can reach a broader audience, no matter where in the world they are”, they stressed in an Entrepreneur article.
Optimized user experience
Mobile apps allow for a more seamless and personalized user experience compared to mobile websites. The intuitive user interface and app-specific features can significantly improve customer satisfaction.
Direct and personalized marketing
Mobile apps provide a direct platform for communication with users through push notifications. This allows personalized messages, promotions and updates to be sent directly to users' devices, which can increase visibility and engagement.
Analysis and data collection
Mobile applications allow the collection of valuable data on user behavior and preferences. This data can be used to perform market analysis, customize marketing strategies, and make informed decisions to improve business efficiency.
Competitive differentiation
In many industries, having a mobile app can differentiate a company from the competition. A well-designed and functional application can be a determining factor in consumers' choice when selecting products or services.
Increase in sales and income
By making purchasing easier and providing a positive user experience, mobile apps can directly contribute to increasing a company's sales and revenue.
“Mobile e-commerce will account for 43.4% of all e-commerce sales in 2023, a significant increase from 2022. Thanks to the proliferation of mobile applications, shoppers between the ages of 18 and 34 make the majority of purchases. mobile e-commerce purchases”, they noted in an Adobe article.
Developing a mobile app can be an effective strategy to drive business growth by improving customer engagement, offering personalized experiences, and staying ahead in a competitive digital environment.
Do you need to develop a mobile application for your business? At Rootstack, we have +13 years of experience supporting companies in their digital transformation. Contact us!
