Having a digital presence is very important for companies today, but it is not only based on developing a website to promote their products and services. Users not only browse websites but also use mobile applications to access what they need, whether to buy a product or pay for a service.
Today, more than 30% of North Americans recognize that they are "almost all the time" connected to their smartphone, according to a study carried out by the Pew Research Center, which constitutes an opportunity for companies: develop a mobile application for business means having more reach and being exposed to more potential customers.
One of the most used smartphones is the iPhone. According to Apple CEO Tim Cook, there are 900 million active iPhones worldwide, dominating much of the mobile phone market. In the United States, for example, at least 46.9% of people use iPhone, according to the Statista portal.
Business benefits of an iPhone application
Given this scenario, it is essential that your company, whatever the industry it belongs to, develops a mobile application for iPhone. It will be an investment that will pay off in the future, since potential customers will be able to get to your products or services easier, being able to review prices or make budgets, as well as check availability of the item they are looking to buy.
Check out these benefits of developing an iPhone application for your business
- Higher return on investment
iPhone applications usually have an optimal and very satisfying user experience thanks to the great UX design they have. This allows users to feel more identified with these apps, using them more frequently than those of other operating systems, so that companies can generate greater profits by getting more customers and loyalty to those they already have.
- They are exposed to users with purchasing power
In the case of the iPhone, it is a product developed with high functionalities and with quite advanced technology, which offers incomparable performance. This means that their prices are also higher than the rest of the smartphones on the market, being aimed at an audience with great purchasing power. By creating an application for iPhone, your company's products will be exposed to this audience, being able to attract more new customers and generate interest in users in general.
- Rigorous quality standards
The user experience with iPhone applications is optimal, thanks to the rigorous reviews that Apple applies to them. After the developer completes the application, it is analyzed by the company to see if it meets all the quality standards required to be accepted in the Play Store. This generates greater confidence in users when downloading an application.
- Safety
Mobile applications made for iPhone have a great layer of security, essential so that confidential company data is always protected against any type of vulnerability, attack or virus that tries to alter the performance of the mobile platform. Furthermore, iOS provides a secure platform for transactions, so users can enter their data without security concerns.
- Scalable development
If your business starts small and grows over time, so can an application developed for iPhone. It has great flexibility and scalability, so developers can add features as needed by the business or company.
Technology has transformed the lifestyle and consumer habits of today's society. Whereas in the past a person had to leave home every time they needed to purchase a product, now simply by unlocking their smartphone they can access thousands of stores and mobile applications, designed to meet their immediate needs. So all companies today should be heading to develop their own iPhone application.
