The digital economy has revolutionized the way businesses operate today. Companies now face the challenge of adapting to rapid technological transformations, embracing innovations to improve communication systems, and optimizing processes for greater efficiency. This evolution was the central theme at the II Conference on Digital Economy, organized by the Chamber of Commerce, Industry, and Agriculture, under the title "Transforming Businesses with the Digital Economy."
This event brought together leaders from diverse sectors to discuss critical aspects of digital transformation in business through several engaging panels.
Success Stories: Leading Businesses in the Digital Era
The conference opened with a panel featuring prominent business leaders, including Stanley Motta, Chairman of the Board of Directors at Copa Airlines, and Nicolás González Revilla, CEO of Cable Onda. These industry giants shared their journeys of adapting to digital technologies to streamline operations, improve corporate management, and maintain leadership in their respective fields.
One compelling anecdote came from Stanley Motta, who recalled the early days of electronic ticketing. Initially, customers were skeptical about e-tickets and demanded physical copies for reassurance. This highlighted the dual challenge of not only transforming internal operations but also adapting customer perceptions in the digital age.
Women in Technology: Overcoming Barriers
The second panel addressed the role of women in technology and their contributions to the industry. While this topic was significant, the panel faced challenges, including a noticeable audience drop-off after the first session.
The discussion centered on the difficulties women face in the tech field, where they often encounter unwelcoming environments. Despite these challenges, the panel emphasized the importance of creativity and innovation over gender as key differentiators in the competitive IT landscape.
While this session provided valuable insights, it struggled to engage the audience fully, perhaps because it deviated from the primary theme of business and technology integration.
The Conditions for Digital Business
The third panel returned to the core focus of the conference: how the digital economy enables innovation in business. It spotlighted notable initiatives, such as the Hauzd project, which recently won the SENACYT Innovation Award. This project, developed by a startup in Ciudad del Saber, showcased how digital transformation drives success.
The panel also explored topics like cybersecurity and private-sector investments in infrastructure to enhance connectivity. These discussions underscored the importance of creating robust digital foundations for businesses to thrive.
Public Policies: A Critical Need
The final panel tackled the pressing issue of public policies to support the digital economy. The discussion highlighted the lack of sufficient government action to foster technological adoption among traditional businesses and startups.
Notably, only two representatives from the political sphere participated: a Deputy and the General Administrator of the Government Innovation Authority. Attendees agreed that Panama's technological progress is lagging behind other Latin American countries and that immediate action is necessary to close this gap.
The panel emphasized the need for policies that encourage investment in digital transformation, ensuring Panama can leverage its technological and geographical potential.
Key Takeaways from the Conference
The conference provided several critical insights:
- Technology’s Role in Business: Digital tools and platforms are essential for optimizing operations and enabling startups to succeed.
- The Value of Innovation: Creativity, effort, and innovation are vital for entrepreneurs to thrive in a competitive market.
- The Importance of Public Policies: Stronger government support is needed to accelerate digital transformation and support business growth.
Opportunities for Improvement
While the event succeeded in highlighting the importance of the digital economy, there were areas for improvement:
- Networking Encouragement: The event included stands for Panamanian companies to showcase their services, but participation in networking activities was limited. Greater emphasis on engagement could have enhanced the overall experience.
- Audience Retention: The significant drop in attendance after the first panel indicated a need for better session planning and content alignment with audience interests.
- Action Beyond the Event: Discussions must translate into actionable steps, particularly in public policy, to ensure the event's impact extends beyond the conference walls.
Rootstack: Your Partner in Digital Transformation
At Rootstack, we firmly believe the digital economy is here to stay. We are committed to helping businesses embrace this transformation, ensuring they lead in an increasingly competitive market.
Contact us today for expert advice and take the first step toward positioning your company as a market leader in the digital era!
