When you ask hundreds of business owners why they started their business, you'll receive a variety of answers. However, ask them what they want for their business, and they all have the same response: customers. This is where businesses turn to innovative strategies, such as developing a corporate website.
Why Businesses Develop Corporate Websites
Businesses create corporate websites to enhance their online presence and utilize modern marketing techniques like social media, digital newsletters, e-commerce platforms, and more. After going through the development process, you might finally have an amazing website, meticulously planned and ready to launch. But then… nothing happens.
You may find yourself wondering, “What went wrong?” The issue could be due to poor design and performance, lack of mobile support, or unclear objectives. However, these problems can often be traced back to one main issue: time.
The Importance of Regular Content Updates
In an era where information moves at lightning speed, content can quickly become outdated. This is why proofreading and regularly updating content during the development process is crucial to ensuring the website's success. But what do you do when your website is already launched and the content isn’t performing as expected?
The Framework for Keeping Your Website Fresh
App developer Richard Reis noted that traditional problem-solving—finding a problem, trying solutions until one works—is time-consuming and inefficient. Instead, he advocates for “having a framework and practicing it.”
At Rootstack, we've developed a simple and quick framework to use when your website needs a little refresh:
- Review It
- Refresh It
- Stick to It
1. Review It
The content on your website likely originated from a brainstorming session where you and your team generated ideas and refined them to meet collective needs. After approval, it’s easy to forget about it, assuming it’s "good enough." But that assumption might need rethinking.
Re-reading the same content repeatedly can create a false sense of satisfaction. This is why it’s essential to review your entire website regularly. Examine the content, call-to-action buttons, images, structure, resources—everything. Assess whether your initial goals have been effectively translated into the final product.
Pro Tip: Holding a critical perspective on your own work can be challenging. Don’t hesitate to bring in fresh eyes to assist in the review process.
2. Refresh It
After reviewing, you’ve likely identified mistakes or features that need fixing. Address these issues immediately while also considering potential upgrades. For example, how easy is it for customers to find valuable information on your website? Don’t be afraid to nitpick; your customers and your business will benefit.
3. Stick to It
Consistency is where many businesses falter, which can cause them to lose time and revert to step one. Curating quality content in an innovative and responsive interface means little if no one is engaging with it.
Pair your website with a comprehensive SEO strategy to ensure it reaches the top of search engine results. Track its performance with analytics tools that provide valuable data to guide future decisions. Consistency is key; outdated information or a lack of real value can drive users away.
Conclusion
By following this short and efficient framework, you can easily identify problems within your website and develop solutions for each issue. But what if you’re not familiar with content curation and website analytics?
Lucky for you, Rootstack is a creative solution agency specializing in the development and enhancement of web, software, and mobile applications. We can provide everything you need to transform your business and make it stand out from competitors. Schedule a call with us for a free consultation on how to grow your business or innovate in the market.
