Today, retention and customer loyalty is everything, a company without customers has no performance or operation. As a company we must focus our resources on providing excellent customer service along with an optimal user experience through our website, generating strategies based on multiple channels available to attract and improve our brand.

 

 The productivity of our company is an important pillar that should not be left behind.

 The need to develop a software appears by multiple requirements and needs within the company, is a tool specially designed and developed to automate business processes of all kinds. A single software can adapt to the business strategies within your company focused on the optimum growth of everything that makes up your company: processes, employees, customers, software, strategies, among others. As a company, we have to be constantly evolving, if we anticipate the desired reach, it will be easier

 The technological advance compromises an endless amount of benefits for all type of person and industry able to adapt its elements to the initial necessity. For technology lovers we will have the virtual reality that is defined as an environment of images or virtual scenarios that does not compromise other elements, can be visualized through special lenses that will give the feeling of being in a real environment interacting with real elements without physical sense. Nowadays not only

 

Each business web development and website has the plan to be unique based on the brand and quality standards of the company with functionalities customized to the type of user being handled.

 

 Within the web development of a company we must consider the optimal use of each section of the site based on what the user generally seeks: security, speed and confidence. The more authentic features your site has, the more traffic it will handle. Not only is it about having multiple functionalities available to our users if we do not fulfill the correct strategy based on the user experience we want to give. The user experience corresponds to the experience of a person about a product, sy

 Websites and online tools keep our customers constantly updated on everything that happens in our company and what we offer. For this reason, the web development that we carry out must be based on our objectives and strategies in a long term. We must focus our resources on the right development based on our type of clients and additional services that we offer on the website.

A CMS is a platform designed to manage web content with the ability to keep the site up to date without advanced knowledge in technology.

## Management is Hard A recent Harvard Business Review reminded us of the obvious: [management is exhausting](https://hbr.org/2017/03/why-being-a-middle-manager-is-so-exhausting). The article describes the challenges of both being a boss and having a boss. It provides some useful recommendations organizations can adopt to make life easier on their managers. Rootstack would like to offer it's two cents. Want to make management less exhausting? Take action. ## Action To The Rescue Focused energy begets energy. Jet lagged from a plane trip? Don't take a nap, go exercise.

The offshore development model has it's advantages and disadvantages. Rootstack's nearshore approach provides the best of both.