There are various marketing automation tools, we explain what they are and how to use them in your company.
Currently there are different BPM solutions and in Rootstack we evaluate some BPM software such as: ProcessMaker, BonitaSoft, Alfresco Activiti, among others.
Nowadays, the way to do business on the purchase or sale of products or services is made mostly through online tools.
![customer experience](/sites/default/files/inline-images/captura-de-pantalla-2024-05-28-a-la%28s%29-7.55.39-p.m.png)
There are many factors that are important for the effectiveness of a web solution, not only the implementation strategy of each tool, but also the importance given to the end user, audience and expectation of each potential client.
Meeting the expectations of our clients is not always enough, we must overcome them.
![enter image description here](https://cms.rootstack.com/sites/default/files/blog/img/cosulting3.jpg)
A [service desk](https://www.rootstack.com/en/solutions/service-desk) is a business web tool that allows support at different levels of users within a company as well as tracking each of them **providing personalized and automated customer service.**
In order to improve the company's practices with customers, avoiding unanswered calls or emails in the required time, we will be able to implement **solutions focused on the contact between the company and the customer** with quality tools cap
BPM is a methodology that facilitates the management of a company's processes making the users take quick action with information available in one place.
![enter image description here](https://cms.rootstack.com/sites/default/files/blog/img/cosulting3.jpg)
The customer retention is an important factor for success of the company, increase and retain the customer base is essential for **the business to grow and progress.**
Actually, **Do you feel you are losing customers?**
**Is your business strategy focused on retention not working or you do not have loyal customers?** You are surely losing money.
**70% of companies claim that it is more expensive to acquire a new customer than to retain one**
Because of this, and because of the image of
In this blog we will focus on the improvement of SEO with Drupal, what elements help us and how we can improve our positioning in search engines.
![enter image description here](https://cms.rootstack.com/sites/default/files/blog/img/9.jpg)
Nowadays, billing processes in companies tends to be complicated by the amount of processes and people involved.
Usually the sales user generates a quotation to present it to the customer, after the negotiation and approval the seller requests the accounting department the invoice and future management for the customer to pay their account.
Once the customer makes the payment, the updated invoice must be generated and sent.
![software development](/sites/default/files/inline-images/captura-de-pantalla-2024-05-28-a-la%28s%29-7.23.17-p.m_0.png)
The digital transformation is here, nowadays each company looks for the differentiation between the competition, the automation of processes and to fulfill the expectation of clients.